Two Seven Sports:
Shopify Ecommerce Store & Custom-Order Enquiries
Project Overview
Two Seven Sports is a U.S. sports equipment business offering baseball products and custom team apparel. JMJ WebPro developed its Shopify store with product collections and a dedicated custom-order enquiry pathway.
The store brings regular product purchases and custom-order enquiries together, giving customers a clear route based on the type of item they need.
The client wanted a Shopify store where customers could purchase regular products and enquire about customized items such as jerseys, batting gloves, and hoodies.
The original project scope covered store setup, approximately 20 initial products, collections, customization, and launch. The client later revised the customization requirements.
Client
Two Seven Sports
Industry
Sports & Sporting Goods
Platform
Shopify
Services
Ecommerce Development, UI/UX Design, Custom Functionality, Product Setup, Training & Support
Location
United States
Project Completion
2026
The Challenge:
Combining Product Shopping with Custom Team Orders
Two Seven Sports needed an online store that could accommodate different types of purchases.
Customers needed to browse regular products such as baseball bats, fielding gloves, and accessories. At the same time, the business wanted to promote personalized jerseys, batting gloves, hoodies, and other custom team apparel.
The original plan involved an interactive product builder. However, as the project progressed, the client decided to postpone that functionality and instead guide customers through a consultation-based custom-order process.
The store also needed clear product categories and variant options, including the different sizes and versions available for baseball bats.
The main project requirements :
- Create a branded Shopify storefront for baseball equipment and apparel.
- Organize regular products into clear shopping categories.
- Support product variants such as bat versions and sizes.
- Provide a way for customers to enquire about custom team orders.
- Make the store manageable for the client without developer assistance for routine product updates.
Our Solution:
A Shopify Store with a Flexible Custom-Order Process
JMJ WebPro developed the Shopify storefront and organized its regular products, collections, and custom-order pathways around the client’s evolving requirements.
Website Design & Content Structure
Designed and revised the homepage around the Two Seven Sports brand, featured products, product categories, and custom apparel sections.
Shopify Development
Developed the Shopify storefront, core pages, and shopping experience for the business’s regular sports equipment catalog.
Product Collections & Variants
Added the supplied regular products, organized collection pages and navigation, and configured available product options.
Custom-Order Enquiry Experience
Created a custom-order information page and enquiry form so customers could submit their requirements before the business confirmed designs, pricing, and production.
Product Management Training
Prepared video guidance explaining how the client could add and manage regular products and custom product information.
Store Completion & Handover
Completed the requested Shopify store development and provided the client with the store preview and instructions for connecting a custom domain.
Delivery included an approved homepage, product setup, a custom-order enquiry form, and a product-management training video.
A Closer Look at the Website
The Shopify storefront presents baseball equipment and custom apparel through distinct shopping and enquiry pathways.
Homepage
Shopify homepage introducing sports equipment categories, featured products, and custom apparel.
Product Collections
Organized product listings and available options for baseball equipment.
Custom Order Process
A custom-order pathway for customers to submit apparel and team equipment requirements.
What We Delivered
The project resulted in a completed Shopify store with regular product shopping, organized collections, and a custom-order enquiry process tailored to the client’s updated requirements.
- Shopify Ecommerce Website Branded storefront developed and delivered for review.
- Products & Collections Regular products added and organized into collection-based shopping navigation.
- Custom-Order Enquiries Custom-order information page and form implemented.
- Client Training Product-management video guidance provided.
The Shopify store was completed on July 8, 2026, with the revised custom-order enquiry process. Product-management video guidance and custom-domain connection instructions supported the client handover.
Client Feedback
Jamie Jackson
“Looks Great”
Explore Related JMJ WebPro Services
Planning an ecommerce website, Shopify redesign, or online store? Explore the services behind this project.
Shopify Development
Shopify store design, theme customization, ecommerce functionality, and ongoing development.
Web Development
Website implementation, functional improvements, and platform-specific development.
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On-page optimization, technical SEO, and search-focused ecommerce improvements.
White-Label Services
Confidential website design and development support for digital agencies.
Have a Website Project in Mind?
Planning a Shopify store, an ecommerce redesign, or a custom-order enquiry process? JMJ WebPro can help with store design, development, product setup, and client training.
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