Total Nutrition Atlanta: Shopify Ecommerce Store Development
Project Overview
Total Nutrition Atlanta is a sports nutrition and supplement retailer based in Sandy Springs, Georgia. The business wanted to extend its existing retail operation online, allowing customers to browse products across categories such as protein, pre-workout, vitamins, wellness, and recovery.
The client had already purchased Shopify’s Energy theme and had begun adding products. JMJ WebPro’s role was to develop a branded storefront, organize the shopping experience, implement approved design revisions, and complete the agreed SEO work.
The client described the retail business, product range, existing Shopify setup, and theme selection in the original project requirements.
Client
Total Nutrition Atlanta
Industry
Nutrition & supplements
Platform
Shopify
Services
Ecommerve Devlopment, UI/UX Design, Product Setup, Training & Support
Location
Atlanta, Georgia, USA
Project Comletion
2026
The Challenge:
Bringing an Established Nutrition Store Online
Total Nutrition Atlanta needed an ecommerce website that reflected its existing brand while making a broad supplement catalog easier for customers to browse.
The client had already started configuring Shopify and uploading products but needed help turning that initial setup into a finished storefront. The design also needed to accommodate product categories, individual brands, promotional content, and customer feedback.
As the project progressed, the client refined the navigation requirements. Product categories were reorganized into separate shopping groups, while brand navigation needed to display vendors rather than duplicate the category menu.
The project also required connecting the finished store to the business’s existing domain, which involved resolving access to the domain’s DNS management.
The main project requirements
- Customize the purchased Shopify Energy theme to match the business’s branding.
- Create an engaging homepage featuring products, promotions, and established brands.
- Organize product collections and category navigation.
- Implement vendor-based navigation to help customers browse by brand.
- Connect the existing business domain and complete the agreed product SEO work.
Our Solution:
A Branded Shopify Store with Clear Shopping Navigation
JMJ WebPro customized the Energy theme and developed an ecommerce experience built around Total Nutrition Atlanta’s product categories, brand identity, and retail requirements.
Website Design & Content Structure
Created and revised the homepage design, incorporating the business’s logo, product imagery, promotional content, featured products, and customer-review section.
Shopify Development
Implemented the approved design within the client’s purchased Energy theme and developed the storefront and supporting pages.
Product Collections & Brand Navigation
Connected the client’s product collections to the store navigation and configured brand-based browsing so visitors could find products by vendor.
Ecommerce Shopping Experience
Presented featured products, shopping categories, brand logos, and product information within a consistent storefront design.
Foundational Product SEO
Completed the agreed SEO work for 50 products, including product title and meta description optimization.
Domain Connection & Launch
Assisted with domain configuration and connected the Shopify store to Total Nutrition Atlanta’s existing website address.
The client approved the fourth homepage design, and the conversation documents collection setup, brand-navigation revisions, domain launch, and the agreed SEO scope.
A Closer Look at the Website
The storefront brings the retailer’s product range and established brands together within a shopping experience designed around clear product discovery.
Homepage
Shopify homepage featuring promotions, supplement products, brand logos, and shopping categories.
Product Collections
Product collections help visitors explore the store’s nutrition and supplement range.
Product Details
Product presentation with available options, pricing, and add-to-cart functionality.
What We Delivered
The completed project provided Total Nutrition Atlanta with a Shopify storefront featuring branded design, organized shopping navigation, and the agreed foundational product SEO work.
- Shopify Ecommerce Website Branded storefront developed and launched.
- Product & Brand Navigation Collections connected to shopping menus, with vendor-based browsing.
- Existing Domain Connected Store launched on the business’s main website address.
- 50 Products Optimized Agreed product SEO scope completed.
The client approved the Shopify project in February 2025. The store was reported live on the primary domain on February 24, with the remaining agreed SEO work reported complete on March 2.
Client Feedback
Amanda Morel
“Everything looks good!”
Explore Related JMJ WebPro Services
Planning an ecommerce website, Shopify redesign, or online store? Explore the services behind this project.
Shopify Development
Shopify store design, theme customization, ecommerce functionality, and ongoing development.
Web Development
Website implementation, functional improvements, and platform-specific development.
SEO Services
On-page optimization, technical SEO, and search-focused ecommerce improvements.
White-Label Services
Confidential website design and development support for digital agencies.
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